• Definition
• Our approach to CR
• Key impact areas
  - The environment
  - Investing in the community
  - Life at work
  - Our external stakeholders
  - Being a responsible investor
  
• CR report
• CR Committee
• Contacts

   

  
  

We have a wide range of external stakeholders, from our shareholders and customers to the media. In 2007 we continued to engage with stakeholders, helping us to take account of their needs in the way we do business.

We aim to uphold the highest levels of integrity in our interactions with all of our stakeholders. We recognise that communication with our customers, our shareholders, and our stakeholders in the community are not just a series of one-off transactions, but relationships that can last over many years.

We engage proactively on those public policy issues, which impact most upon our business and our customers.

In 2007 we focussed on four key areas:

• Building trust in financial services
• Treating our customers fairly
• Keeping our customers’ data secure
• Building stronger relationships with our shareholders

Key deliverables - Enhanced reputation across stakeholder groups - Proactive engagement in key public policy issues - More informed external understanding of Standard Life’s business strategy		Key strategies - Communicate effectively - Listen sympathetically - Engage proactively
Stakeholder engagement goals - Maintain high customer satisfaction - Build positive relationships - Meet our customers’ needs - Ensure strong communication channels across all stakeholder groups		Targets, measures and data Key performance indicators and targets for 2007.