• Definition
• Our approach to CR
• Key impact areas
  
• CR Report
• CR Committee
• Contacts

Standard Life strives to operate with integrity and fairness. We are committed to running our business to high ethical, legal and professional standards. The fair treatment of our stakeholders, internal and external, is a significant driver across our group of companies.

Corporate responsibility (CR) is therefore a fundamental part of our business philosophy and culture. In 2007, our Board agreed to create the Group strategic objective of being ‘an outstanding corporate citizen in each of our communities by 2012’. This means that our aim is to make CR an integral part of how we run our business. To help us achieve this target, we take account of the needs and interests of our external stakeholders through our key impact areas.

We recently carried out customer research with Nunwood that evaluated our customer’s perceptions and attitudes towards CR, with the aim of creating a blueprint for future activity. Based on this feedback we’ve re-structured this report with topics that our customers said were important to them. One area that was highlighted as being of most interest was the issue of identity fraud. In our external stakeholders section you can find out our approach to this and how we’re working to combat this serious issue.

There are five main areas where our business has an impact and where we feel we can make a positive contribution:

• The environment
• Investing in the community
• Life at work
• Our external stakeholders – including the media, our shareholders, customers and distributors
• Being a responsible investor