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Standard Life plc - Annual Report and Accounts 2007
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Statements

Create capital efficient innovative solutions

Strategy

Manage our existing book of business effectively, write profitable new business in a capital efficient manner, reduce unit costs and implement operational efficiencies through the effective use of technology.

Performance against KPIs1

EEV capital and cash generation
of £600m (2006: £262m2)

New business strain as a % of PVNBP: 3.2% in 05 (note 2); 2.2% in 06 (note 2); 1.4% in 07; EEV operating profit before tax: £395m in 05 (note 2); £614m in 06 (note 2); £886m in 07; Group RoEV: 7.4% in 05 (note 2); 8.9% in 06 (note 2); 11.5% in 07

Looking ahead

Deliver capital efficiency through the sale of capital lite products, increase cash generation and grow RoEV.

1 For definitions of our Key Performance Indicators (KPIs) please refer to the glossary.

The above KPIs have been used to highlight the Group's performance against our strategic objectives. Additional KPIs which are also used to measure our performance are discussed in the Group sections of the business review and also at a business unit level in the business segment performance sections.

2 Prior year numbers shown on a pro forma basis.

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