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Standard Life plc - Annual Report and Accounts 2007
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Statements

Open new routes to markets

Strategy

Develop and diversify distribution through enhancing relationships in existing channels, developing new relationships and exploring new markets.

Performance against KPIs1

Asia Pacific PVNBP of £266m
(2006: £206m)

UK distribution by channel: in 05: 6.7% (Banks/New Channels), 5.9% (Direct), 8.3% (Consultant Actuaries), 79.1% (IFA); in 06: 3.3% (Fidelity), 4.8% (Banks/New Channels), 13.3% (Direct), 12.3% (Consultant Actuaries), 66.3% (IFA); in 07: 4.0% (Fidelity), 6.9% (Banks/New Channels) 9.0% (Direct), 20.6% (Consultant Actuaries), 59.5% (IFA)

Looking ahead

Broaden and deepen customer relationships through partners and direct routes. Increase proportion of profits generated outside of the UK through development and growth of our existing businesses.

1 For definitions of our Key Performance Indicators (KPIs) please refer to the glossary.

The above KPIs have been used to highlight the Group's performance against our strategic objectives. Additional KPIs which are also used to measure our performance are discussed in the Group sections of the business review and also at a business unit level in the business segment performance sections.

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