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Standard Life plc - Annual Report and Accounts 2007
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Canada - Product development

In line with our commitment to product innovation and profitability we launched a number of new products and enhanced others. Our new Avenues portfolios, combining the approaches of both the target year and lifestyle funds, and our award winning Plan for life programme are two of several enhancements to our Group savings and retirement offering.

Our new individual retirement products and expanded product line are designed to target a broader range of clients and advisers, leveraging on our industry recognised investment management expertise and product characteristics. The development of our partnering programmes with our retail distributors has strengthened our offering with additional sales concepts and solutions. In Group insurance, we are exploiting our disability management expertise with our disability consulting services and our dynamic approach to health and wellness, which reinforces our traditional group life and health products. Our cross-selling initiatives within the group lines resulted in several new customers being signed in 2007 and a growing list of prospects for 2008.