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Standard Life plc - Annual Report and Accounts 2007
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Asia Pacific - Overview

Standard Life is committed to becoming a leading player in the Asia Pacific market and wants to maximise the opportunities opening up in Asia. We will continue to invest in our existing business in Hong Kong and joint ventures in India and China while seeking to identify and pursue other initiatives to enable us to put our vision into practice.







Key performance indicators 2007 2006 Movement
New business PVNBP1,2 £266m £206m 48%
New business APE2 £49m £29m 96%
IFRS underlying loss before tax3 (£12m) (£9m) (33%)
Continued development in these regionsIncreased percentage shareholding to maximum amount permitted under Indian law - demonstrating commitment to Asia Pacific marketExpansion of distribution channelsNew products - Heng An Standard Life first to launch group pension plan that attracts tax relief

1 The PVNBP new business sales are different from those in the full year new business press release issued on 30 January 2008 as they incorporate year end non-economic assumption changes.
2 The percentage change figures include percentage change figures for India which are computed based on the percentage movement in the new business of HDFC Standard Life Insurance Company Limited as a whole to avoid distortion due to changes in the Group's shareholding in the joint venture during 2006 and 2007.
3 2006 is shown on a pro forma basis.

Please refer to the basis of preparation section in the business review and the glossary.